“Martin Houston, a former University of Alabama football player and Chief Growth Officer at Alabama One Credit Union, wields the power of words to empower his audiences. Since 1988, he has been captivating listeners with a blend of sportsmanship, corporate success, and motivational insights. Martin engages, encourages, educates, equips, and empowers teams and organizations, drawing from his experience as a 2x SEC Champion and the starting fullback on the 1992 National Championship team, as well as his tenure with the Pittsburgh Steelers. His journey from the football field to the corporate world exemplifies resilience, adaptability, and leadership. As the Chief Growth Officer at Alabama One Credit Union, he was frequently called upon to represent the institution in the community and present at annual meetings. Martin’s extensive background and life experiences in sports, business, community, and churches allow him to craft customized messages that address and overcome nearly any leadership challenge. If you seek inspiration, motivation, encouragement, correction, or change, look no further than Martin Houston!”

Since 1988, Martin Houston has captivated listeners with a blend of sportsmanship, corporate success, and motivational insights. As a former University of Alabama football player and Chief Growth Officer at Alabama One Credit Union, he wields the power of words to empower his audiences. Martin’s passion for coaching executives and emerging leaders is fueled by his desire to help people reach their maximum potential. Drawing from his experience as a 2x SEC Champion and the starting fullback on the 1992 National Championship team, as well as his tenure with the Pittsburgh Steelers, Martin engages, encourages, educates, equips, and empowers leaders through one-on-one and group coaching. His journey from the football field to the corporate world exemplifies resilience, adaptability, and leadership. As the Chief Growth Officer at Alabama One Credit Union, he was frequently called upon to represent the institution in the community and present at annual meetings. Martin’s extensive background and life experiences in sports, business, community, and churches allow him to craft customized messages that address and overcome nearly any leadership challenge. If you seek inspiration, motivation, encouragement, correction, or change, look no further than Martin Houston!

Drawing from his experience as a 2x SEC Champion and the starting fullback on the 1992 National Championship team, as well as his tenure with the Pittsburgh Steelers, Martin engages, encourages, educates, equips, and empowers leaders through more intense and focused training. The lessons learned through those Fall "Training" Camps, still inform his Boot Camp mindset when it come to training facilitation. Since 1988, Martin Houston has captivated listeners with a blend of sportsmanship, corporate success, and motivational insights. As a former University of Alabama football player and Chief Growth Officer at Alabama One Credit Union, he wields the power of words to empower his audiences. Martin’s passion for coaching executives and emerging leaders is fueled by his desire to help people reach their maximum potential. His journey from the football field to the corporate world exemplifies resilience, adaptability, and leadership. As the Chief Growth Officer at Alabama One Credit Union, he was frequently called upon to represent the institution in the community and present at annual meetings. Martin’s extensive background and life experiences in sports, business, community, and churches allow him to craft customized training that addresses and overcomes nearly any people, process or professional development challenge you are facing. If you seek inspiration, motivation, encouragement, correction, or change, look no further than Martin Houston!

The Maxwell Method of D.I.S.C. Behavioral Assessments is a powerful tool designed to help individuals and teams understand their unique behavioral styles. Based on the D.I.S.C. model—Dominance, Influence, Steadiness, and Conscientiousness—the assessment provides valuable insights into communication preferences, decision-making approaches, and interpersonal dynamics. By identifying key strengths and areas for growth, the Maxwell Method helps enhance self-awareness, improve relationships, and foster effective teamwork, enabling individuals to lead with confidence and work more harmoniously with others.scription goes here

Martin Houston, a 2x SEC Champion and the starting fullback on the University of Alabama's 1992 National championship team, offers customized Masterclass sessions focused on Building Championship Teams. Leveraging his experience from both the field and his time as Chief Growth Officer at Alabama One, Martin equips teams to move from good to great. His expertise extends to building teams from scratch, revitalizing existing teams, and creating and building new teams/departments. Martin has also planted 2 Churches and revitalized a 3rd one. These engaging Masterclasses empower organizations to achieve consistent winning results, mirroring the turnaround he was a part of at the University of Alabama and Alabama One. If you're seeking to build championship performing team, Martin is the one to call!

Martin Houston delivers engaging and customized MasterClass PepTalks that are tailored to your organization’s specific needs. Whether onsite or virtual, these sessions range from one hour to multiple days. Martin’s expertise lies in Team Building, Professional Development (for emerging and established leaders) and Sales. His approach encourages, educates, equips, and empowers participants, helping organizations transition from good to great. Whether you’re aiming to impact financial results, build stronger teams, enhance organizational culture, or be a responsible corporate citizen, Martin can help. As the starting fullback on the University of Alabama’s 1992 National Championship team and a former free agent with the Pittsburgh Steelers, Martin brings a wealth of experience. His recent role as Chief Growth Officer at Alabama One Credit Union contributed to turning the organization’s financial situation around, from losses to earning over $7 million annually1. If you need to energize your team, consider reaching out to Martin Houston!

Enjoy customized Masterclasses led by Martin Houston, a two-time SEC Champion and the starting fullback on the University of Alabama's 1992 National Championship football team. Martin draws from his experiences as a student-athlete and his successful post-sports career. As a Pinnacle Award Winner Sales Manager and Sales Support Director for AT&T (formerly BellSouth), he brings practical insights to help build and maintain world-class sales teams. Martin's sales knowledge and experience shines through in his launching and building a Full-Service Insurance Agency at Alabama One, voted Tuscaloosa's Best of the Best for four consecutive years under his leadership. He also played a key role, as the Chief Growth Officer in transitioning Alabama One from a loan-focused institution to a robust deposit-gathering organization, highlighted by the record setting Black Wednesday Promotion that raised $30+ Million in a single day. These Masterclasses guarantee engagement, encouragement, education, and empowerment for your teams, moving them from good to great. If you seek consistent winning results in sales, Martin is the expert to call.

PepTalk University is an online masterclass platform, that you and your team can subscribe to on a monthly/annual basis. This will be library of masterclasses that will addresses all major leadership topics, both soft and hardskills. It will also house financial literacy content, along with marketing, sales and growth training. PepTalk University will be your go to repository for all things coaching and training. It will serve as a great compliment to your training and help you improve financial results, build stronger teams, enhance organizational culture, or be a good corporate citizen, As the starting fullback on the University of Alabama's 1992 National Championship team, Martin knows what it takes to achieve success. He also signed as a free agent with the Pittsburgh Steelers, demonstrating his ability to excel in competitive environments. In the corporate world, Martin's impact has been significant. As the Chief Growth Officer at Alabama One Credit Union, he played a crucial role in the organization's turnaround—from losing millions to earning over $7 million a year. When Martin can’t be live to energize and motivate your team, make sure you have PepTalk University in your leadership toolbox.